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Take Control of Your Inbox

With Opt Me In, take control of your inbox – just opt-in via one of our owned websites or via one of our partner websites and receive relevant advertising from brands you care about. Or use Opt Me In to see what data we hold about you, make changes, and reset your advertising preferences.

Here you can learn about how we help brands with their marketing, advertising and service delivery, how we process data as part of our Insight Services and what to do if you wish to opt out.

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WE BRING TRANSPARENCY
TO ONLINE ADVERTISING.

Here’s the truth about online advertising. In an ideal world, we all want the same thing. You only want to see ads from brands you like, and advertisers don’t want to waste marketing budget reaching people who will never buy their products.

Opt Me In uses the data we know about you to send you offers from brands we think you would like. We gather, analyse, combine, and process data to help brands we work with to communicate more effectively, saving them (and you) time and money.

Your opt-in is managed centrally. So you can manage that data, tell us which brands you want to hear more-or less-from, and get exclusive offers from brands you love and lookalike brands you might love in the future.

Plus if you want to stop all marketing, just simply unsubscribe or click here and we never market to you again.

What Opt Me In Does

Relevant
Marketing

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Relevant
Marketing

Send you relevant marketing from your favourite brands and undiscovered lookalike brands with great offers

Marketing
Choices

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Marketing
Choices

Once part of the community, you can opt-out of channels you don’t want to receive marketing through via the Opt-me-in brand and then have a link to opt-out forms for email, postal, telephone and sms.

Better
Targeting

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Better
Targeting

When you opt-in, we use your data to profile you to better target. We explain all uses clearly in our Privacy Policy.

Easy
Opt-Out

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Easy
Opt-Out

You can opt-out and your data will be removed from marketing.
Unsubscribe

Popular
Brands

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Popular
Brands

Provides a clear view of which brands work with at Opt Me In.
Visit this page

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Control

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More
Control

Understand how email works alongside online identifiers like cookies and profiling.

Social
Media

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Social
Media

We use your email address to provide more relevant advertising on social media channels like Facebook.
All with one simple click on any brand partner site, so we know you’re happy for us to use your email for third-party marketing.

How We Use Your Data

How We Use Your Data​

When you opt-in via our websites or via a partner we are affiliated with, we collect your data and use this to serve you more targeted advertising.

We will only ever send you marketing via the channels you have opted in to: Email, Postal, Telephone or SMS.

We may also retarget you via a social platform like Facebook or a display ad.

Brands come to us to help them find new customers, learn insights about their audiences, ensure the details they hold are correct and understand whether a customer is the same person across mutiple devices and channels.

When we run marketing on behalf of brands, your data remains with us and we do not share this with the brand. We only share aggregated information about you, unless we have specific permission to share personal data from you.

Data Usage Summary

In summary, we use your data to:

Profile
You Better

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Profile You

Profile you to better understand you and people like you.

Communicate
With You

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Communicate

Communicate with you more effectively and at the right time with marketing messages.

Offer Relevant Products

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Relevant Products

Offer you relevant products and services from brands we think you may like.

Find Others
Like You

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Find Others

Find others like you across a range of communication channels and locations.

Engage Across
Channels

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Retarget You

Retarget you if you engage across a range of communication channels.

Data Appends

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Data Appends

A data append is when new information about a customer is added to an existing customer base. With the brands (linked to the brand list page) we work with, we may provide additional insight on who you are and your shopping preferences. We will only pass this information if you have provided the necessary consent to that brand to hold your data. You can opt-out of this at any time.

Modelling

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Modelling

We use what we know about you and publicly available data to predict what you are likely to be interested in. Examples of publicly available data may be the land registry or proximity to train stations or schools.
Your Rights

You have the right to opt-out at any point and you can do so by hitting the unsubscribe button found in every email we send or by clicking here.

When you opt-out, we hold a record of this on a suppression file. This ensures that should your data re-enter the database again, you will be automatically deleted. This is the only way we can ensure you don’t hear from us again.

You also have the right to see what data we hold on you and you can make a request by clicking here, you will be then sent an email to validate your identity.

We will always behave ethically and diligently in protecting your data, should you wish to be part of the Opt-Me-In community.

Informed

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Right to be informed: understand what happens to your personal data

This is called the "right to be informed" and means that we must provide you with information about how and why we're using your personal data for marketing purposes. This website is the primary place where we provide this information to you. If you have made a Data Subject Access Request (DSAR) to see your marketing data, a summary of this information is also provided with the report that you receive.

Forgotten

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Right to erasure or right to be forgotten: ask us to delete your personal data

Referred to as the "right to erasure" or "right to be forgotten", you can, in certain circumstances, ask us to delete the personal data we hold about you. This right is not absolute and only applies in certain circumstances.

Access

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Right of access: see what personal data we hold about you

Sometimes referred to as the "right of access", this means you can ask us for a copy of the personal data we hold about you across our business. This is known as a Data Access Request (DSAR). To request a copy of your personal data that we hold, please visit esbconnect's Data Access Request page or contact our Customer Services Team.

Processing

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Right to restrict processing: change how your personal data is used

Otherwise known as the "right to restrict processing" this means that if you are concerned about the accuracy of the data we hold about you, you can ask that we restrict our use of it.

In practise, esbconnect Ltd implement this right in line with the right to object, described below.

Rectification

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Right to rectification: correct anything that you think is wrong with the personal data we hold about you

Often referred to as the "right to rectification", this means that if you think the personal data we hold about you is inaccurate or incomplete, you can ask for it to be corrected or completed.

Portability

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Right to Portability: move your personal data

The "right to data portability" means you can ask us to provide data you provide to us either to you or to a third party in a machine-readable format. This right is not applicable in the context of the marketing services we provide as we do not receive personal data from you directly.

Marketing

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Rights in relation to automated decision making and profiling: understand whether your data is being used to make decisions

This is referred to as "rights in relation to automated decision making and profiling" and is relevant when decisions are made about you without people being involved and where computers alone are used to study your personal data. An example here might be an online decision after you have applied for credit.

Object

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Right to object: ask us to stop using your data

This right is not an absolute right and, in some circumstances, despite your objection, we will be permitted to continue processing it.
Opt Me In Mailing Brands
the goody bag logo

THE GOODYBAG

hundreds of brands logo

HUNDREDS OF BRANDS

shopping delights logo

SHOPPING DELIGHTS

your everyday logo

YOUR-EVERYDAY

wesearch ucompare logo

WESEARCH UCOMPARE

delivery one logo

DELIVERYONE

What We Do
With Your Data

Brands use our services to reach new customers. We will work with brands to find an audience that is relevant to them, this may be based on the demographics we know about you or your past interactions with brands we have sent you. We will then communicate with you on behalf of the brand through email. From time to time, we may use another channel like social or postal to reach you. We do not pass the brand your data, we manage the marketing process, including sending the emails.

Some marketing platforms like Facebook, TikTok, Linkedin and Google provide a feature called Custom Audiences. This features allows a list of encrypted emails addresses to be uploaded to the platform and matched to users on these platform. You can then target the matched users with an advertisement via this platform. We may use this feature via our own branded pages or upload an audience to a brand we work with platform account. Your data may be included within a custom audience but the data will not be shared directly with the advertiser and we will load the data directly to the platform of choice in an encrypted manner, we will control the usage of the data and ensure it is deleted. Your data may be included in a custom audience, as you have received or engaged with an email we have sent on the behalf of that brand or you are deemed a relevant potential customer.

We build segments and models that will indicate the likely characteristics and behaviours of an individual based on the information we know about you. This may be from demographic data provided at the point you signed up, your interactions with campaigns we send or from publicly available data. We then use this data to help brands understand their audience or find people who are likely to buy their products. We may pass your data to companies like, DataLabs Group, who will provide this service. For you, you get more relevant advertising and hopefully some savings too.

We pass your data to companies operating in the Fraud Prevention and Credit Profiling space. They are using the data to check whether people are who they say they are.

Now that people use multiple devices, it is difficult for brands to know if you are the same person. We help brands to understand whether you are the same person on your mobile, as on your desktop. We do this by collecting and attaching online identifiers back to your email address. This means you won’t have that same ad following you around for months when you have already purchased the product. In some cases, we may pass annoymised data about you like IP address, cookie ID and more to other technology platforms who are also helping brands understand who is the same person across devices.

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