How We Use Your Data

We use your email address to send:

• Single-brand promotions from brands we feature
• Periodic newsletters tailored to your interests
• Giveaways and flash deals

Why it helps you: fewer random emails, more offers you actually care about. You can unsubscribe anytime via the link in every email.

We combine what we know about your interests, the channels you've opted into, and which offers you've engaged with to decide what you see next. The goal is fewer irrelevant messages and more of the kind you'd actually want to read.

Every click, open, and preference you share helps us refine your profile over time. The more specific your preferences, the better we can match you to the right offers — and you can edit or clear your profile whenever you like.

We create custom audiences on platforms like Facebook and TikTok so brands can reach people who've opted in — not everyone. Your data is always used in a privacy-safe way and never shared directly with the brand.

We work with a small group of carefully vetted partners to help brands find people like you — known as "lookalikes" — and to improve audience insights. Every partner is bound by strict data-processing agreements.

Optivo is our behind-the-scenes technology that matches you to relevant brand offers when you visit participating sites. It only activates if you've already opted in with us — and you can switch it off anytime.